AI Insights · Timothy · July 2025
Sandbox Games Performance in the UK: Q2 2025
Explore the performance of top sandbox games in the UK during Q2 2025, including trends in downloads, revenue, and active users.
During the second quarter of 2025, the top sandbox-like games in the United Kingdom showcased varied performance metrics across downloads, revenue, and active users on a unified platform. Data from Sensor Tower highlights these trends.
Roblox exhibited strong revenue growth, reaching approximately $713K in the week of April 21. Downloads fluctuated, peaking at around 73K in late May, while weekly active users increased from 4.6M to nearly 6M by the end of June.
ZEPETO: Avatar, Connect & Live saw steady download numbers, with a mid-quarter high of 16K. Revenue peaked at about $9.4K in mid-April, while active users varied, ending the quarter with approximately 32K.
Block Craft 3D: Building Games experienced a peak in weekly downloads at 19K by mid-April. Revenue remained modest, with a high of $913 in the same period. Active users showed a fluctuating pattern, ending the quarter at about 39.5K.
Melon: Sandbox demonstrated stable performance, with downloads peaking at 15K in mid-April. Revenue was consistent, reaching up to $9K by the end of June, while active users increased to 263K mid-June before settling at 223K.
Meta Horizon showed gradual download growth, peaking at 11.6K in mid-April. Although revenue was initially low, it climbed to $694 by the end of June. Active users decreased from 326K to 215K over the quarter.
These insights, courtesy of Sensor Tower, provide a snapshot of the competitive landscape for sandbox games in the UK. For more detailed analytics and trends, visit Sensor Tower's platform.
